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How to unlock your yoga studio’s potential and grow sales

Vaishwi Sinha
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Yoga may have its roots in ancient India, but it’s now a rage all around the world. So if you’re a yoga practitioner with a new yoga studio, you’re in the right business. However, just owning a yoga studio does not guarantee that you’re going to be raking in the moolah.

Growing sales and unlocking the full potential of your yoga studio requires constant marketing, and even that comes with its challenges. For example, yoga has become so lucrative that there are literally thousands of yoga studios vying for the same space.

Then, there is the challenge of being able to meet the individual needs of different students. While some may want to practice hatha yoga, others may want a more aggressive approach, popularly called power yoga,

So how do you build a yoga studio marketing plan that ensures that your studio grows sales successfully and consistently? We’ve spoken to the experts and have some pro tips on how to achieve yoga studio success.

6 proven strategies to ensure an increase in sales

As with other fitness businesses, yoga studios also deal with a lot of attrition and constantly need to keep pushing their marketing teams to bring in new customers. And of course, your yoga studio's profits will increase as your customer base grows.

Here are five proven strategies you can use to increase sales for your yoga studio.

6 yoga studio marketing strategy

1. Email marketing

Email marketing may have been around forever, but it’s still an efficient way to get through to prospective customers. Here is how you should use emails to increase sales for your yoga studio.

  • Be sure to capture people’s email addresses whenever they first interact with your studio, be it on your website, visiting the studio to check it out, or calling in with an inquiry.
  • Begin by sending them a greeting email, along with a CTA in the form of a free class or a discount for the first month.
  • Even if they don’t respond to that first email, communicate with them consistently with blog links, details of events you may be hosting or participating in, and more.
  • Remember, you don’t want to be pushy with them, so don’t make every email a sales pitch. Instead, concentrate on building engagement with them. If they start reading your blog or watching your videos often enough, that sale is more likely to come your way sooner than later.
  • When you do have registration links for classes or events, be sure the links lead directly to the payment page and are optimized for use on smartphones. People hate links that lead them to other pages and delay the process. In fact, that may lose you potential customers.
  • Be sure your system captures the preferred payment method when these prospects make their first transaction. That way, they don’t need to enter the same details every time they transact with your yoga studio.
  • Always offer your potential customers a way out by including a link to unsubscribe from your emails.

Also, check out top 10 campaign ideas for your yoga studios

2. Take one-on-one lessons

In addition to your regular classes, start taking one-on-one sessions on demand. This is a great way for you to spend quality time with your students and give them your undivided attention.

Not only will doing this allow you to charge these students a premium rate, increasing your revenue, but they are also more likely to recommend these premium classes to their friends and family, bringing in new customers as well.

3. Be an active part of the local yoga community

Networking is a great way to meet new prospective students and bring in fresh revenue. The easiest way to do this is to be an active part of the local yoga community and participate in or even host events such as workshops, festivals, and conferences.

4. Limit pricing choices

A lot of studios fail because they give their customers too many pricing options and packages to choose from. While variety may be the spice of life, in cases like this, too many choices can be off-putting and confuse people.

Very often, seeing too many pricing options makes people believe these options are designed to make them spend more unnecessarily, and they decide against subscribing altogether.

Instead, a simpler pricing menu, such as one option for group classes, one option for online classes, one for one-on-one sessions, and one for advanced skills makes choosing easier.

When your studio offers fewer but better-designed courses with fewer pricing options, it becomes easier for your new students to pick what works best for them. It also becomes easier for existing students to renew their memberships.

5. Leverage social media

The average person spends as much as 6 hours and 53 minutes connected to the internet each day, and a staggering 147 minutes of those are spent on social media, according to a 2022 survey. This makes social media one of the handiest tools to reach potential customers and increase sales for any business.

Here are some tips on how you can use social media to reach more customers and increase your revenue.

  • Building an online community around your gym is a great place to start. You can do this by posting interactive content that features your yoga studio and your students. This will get visibility within your circle, and your student’s friends and family will also see these posts, creating more engagement.
  • Giveaways and competitions are another great way to reach out to more people and increase brand awareness. Ideally, start posting about these online events well in advance and build up an audience before the actual giveaway. Examples of what you could offer are discounted courses for a period of time and merchandise featuring your brand identity.
  • Remember to have consistency in the frequency with which you post on social media platforms. You will be able to gain enough visibility and see your social media campaigns bring in revenue through new memberships only if you post fresh content consistently.
  • While the underlying theme of each of your posts will need to remain constant across all social media platforms, the content itself will have to be curated to suit the platform. For example, Snapchat works great with short videos, while you can use slightly longer videos with text on Facebook. All of these should lead to more complete videos on YouTube.
  • You can also increase brand awareness and as a result, sales, by using content generated by your students and asking them to tag your yoga studio in those posts.
  • Link every post to your business website, the single source of information for everything related to your studio on the internet. This will make it easier for people to sign up for memberships and subscribe to either in-person or online classes.

6. Offer online classes

This is a no-brainer and a sure-shot way of increasing your sales revenue. Here are some of the reasons why offering online classes will help unlock the full potential of your yoga studio and increase sales.

  • You get to reach out to a bigger audience. For example, a lot of people really want to practice yoga to lose weight and get fit, but lack the confidence to do it in a group setting. Online yoga classes allow them to work on their fitness goals from the comfort of their homes.

  • Since online yoga classes take travel out of the equation altogether, a lot of people find it more cost-effective.

  • Travel also takes time, which makes online classes a time saver as well.

  • Online yoga also gives people the opportunity to learn and practice yoga from wherever they are. For example, a person does not need to stop learning yoga just because their job requires them to travel.

Partner with Bookee and see your sales soar

Bookee’s studio management software can help you automate your email marketing campaigns, reach more customers through messages, and have you greater control over your social media campaigns. Our software will make offering customized online classes a breeze as well.

However, we want to go beyond just offering you one of the most comprehensive yoga studio management software in the world. We want to be a part of your growth and success stories.

Head over to our website today to learn more about features and prices. Start your 14-day free trial and get a hands-on feel of what it feels like to have automation and convenience at your fingertips. Choose Bookee, and we’ll partner with you to help your yoga studio grow.

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Vaishwi Sinha Bookee Writer
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Vaishwi Sinha

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