Yoga has become one of the most popular ways to keep fit, which isn’t surprising, considering practicing yoga has been known to positively impact both physical and mental health.
In fact, there are approximately 34.4 million people who practice yoga (or yogis, as they prefer being called) in the US alone. With numbers like that, 2023 seems to be a great time for anyone who’s a certified yoga instructor to start their own yoga studio.
However, like any other business, yoga studios need to have a comprehensive marketing plan to be able to draw customers and keep those numbers growing. Here is our pick of the top 10 campaign ideas for yoga studios in 2023.
We’re sure some of you are rolling your eyeballs and shaking your heads in disbelief. Does a yoga studio really need a marketing plan? Isn’t it niche enough for a well-practiced namaste and proof that you’re a certified yoga instructor enough to have people coming in by the truckloads?
Well, consider this. There are over 100,000 registered yoga teachers in the US alone, and over 41,953 yoga and pilates studios. That number is only going to grow.
With the competition that stiff, you need a rock-solid marketing plan that involves digital marketing and traditional marketing to get your yoga studio noticed.
Here are 10 effective campaign ideas you should consider for your yoga studio’s marketing plan.
Whether we like it or not, a lot of us spend way too much time on our smartphones on social media sites like Tik Tok, Instagram, and Facebook. Leverage that to your advantage to reach out to your potential customers.
Now, we’ve all seen yoga practitioners putting up photos and videos of them doing poses that make them look like they’re body contortionists. That may not really be what you want to post, considering it takes years and years of dedication to be able to do those poses.
Instead, build content around the positive effects of practicing yoga, and wherever possible, use real-life examples from within your students and friends to illustrate these benefits.
A common yoga marketing error a lot of studios make is that they offer too many choices.
Before you go about trying to attract students, spend a little time studying the demographic around where you want to locate your yoga studio, and offer them a yoga style that suits their lifestyle.
For example, if your yoga studio is in a neighborhood that has a lot of older people, you’d be better off offering courses in a more relaxed form of yoga, such as yin yoga. However, if you’re in a younger neighborhood, power yoga, a derivative of ashtanga vinyasa yoga may be where the money is at.
A business website is a no-brainer, but keeping it regularly updated is what makes a difference.
Ideally, your website should have everything anyone would want to know about your yoga studio: photographs of the space, details of the classes offered, enrollment options, a payment gateway, blogs, instructional videos, and maybe even an e-store for some merchandise.
However, here are some of the things you absolutely need to update on a regular basis.
When anyone wants to look up any information on the internet, Google is the first search engine that comes to mind. This is why you should create a Google profile for your yoga studio, including the address, a profile photo, an official phone number, working hours, and a link to your website.
Google also has a free marketing tool called Google My Business that comes with every Google business account. You can use it to add pictures, promote yoga classes, events you may be hosting or participating in, and more.
Events are a great opportunity to interact with new people and market your yoga business. A great way to do this is to host special events that will allow you to involve your local yoga community.
You can publicize on your social media pages, on Google, and on your website to draw in participants.
For example, the 21st of June is celebrated as World Yoga Day all over the world, making it the ideal day for you to host a free yoga class in your studio, or even at your local park. If you involve other yoga studios in the event and publicize it the right way, you could end up drawing in hundreds of people, maybe even thousands.
If you don’t feel ready to host events on your steam just yet (because we understand that budgets can be a problem for new yoga studios), participate in events hosted by others in the yoga community in your city.
It’ll still give you the opportunity to rub shoulders with your peers, get to know the competition, and meet prospective customers.
Build an interactive community within your studio, and watch it open the doors to many more opportunities as it grows.
Here are some ideas of how you could do this.
Word of mouth is one of the oldest and most effective ways to market a business. If you build a good rapport with your students, and if they see the value of learning yoga at your studio, they’re bound to tell their friends and family about it.
Make it worth their while to be your yoga studio’s brand ambassadors by offering them referral rewards for every new student they get to enroll with you for yoga classes.
For example, you could offer them a discount on their monthly membership, or upgrade their membership to include special classes for a limited time period.
For all you know, they may want to pay extra for those special classes once that limited time period is done!
Email marketing may seem like an old-fashioned approach, but it’s still an effective way to reach out to new students and keep existing students engaged.
Other than sending out marketing emails about the classes you offer at your yoga studio, you could also use emails for sharing class schedules, payment reminders, event invites, and more with your students.
While photographs and blogs may be effective in generating interest from prospective students and engaging existing students, nothing works better than video content. In fact, a recent study showed that video content is 12 times more effective than any other form of content.
Considering the physical nature of practicing yoga, making short videos about the benefits of yoga as well as instructional videos demonstrating how to approach some of the more difficult postures is sure to boost the engagement levels of your posts on your social media pages.
Working with nonprofit organizations is always a positive thing, considering it’s how you can contribute meaningfully to your local community. It could be by doing something as simple as holding a special yoga session and donating the proceeds to a charity.
While there’s definitely a feel-good factor that comes with these types of events, it’s also a great opportunity to introduce your yoga studio to new audiences. And the nonprofit organization you work with will also promote your yoga studio, considering the money raised from events like these benefits them directly.
When you choose Bookee as your management software for your yoga studio, one of the many features you have at your disposal is to automate various aspects of your marketing campaigns.
For, example, we can help you automate push notifications, SMSs, email campaigns, and more.
We have beautiful templates for channels like mailers and newsletters designed to reduce the amount of effort you need to put in to create these marketing collaterals. We even make it easy for you to select your target audience.
Visit our website to learn more about what our Studio OS has to offer yoga practitioners like yourself, and sign up for our 14-day free trial today!