Pure Barre, a barre studio franchise business, themselves have over 600 branches around the country, with over half a million people using these studios. Similarly, Barre3 is another brand with more than 170 studios in the US alone.
One of the main reasons why barre has become so popular is because it is possible for people of all ages to do barre, and get fitter. In fact, people often say that while practicing barre often does not feel like an exercise at all, the benefits are undeniable.
Here are 3 barre studio success stories to inspire you.
Pure Barre started off as a boutique studio in 2001 in Michigan. Founder Carrie Dorr had no idea how her idea would grow until people started asking her about opening new Pure Barre studios.
From those humble beginnings, Pure Barre now has over 600 studios across the country and an estimated half a million users. The company, now owned by Xponential Fitness Inc., has a yearly turnover of around $61 million.
Pure Barre has tied up with Apple, so users can track their performances accurately using Apple watches and the Apple Health app. Their Instagram account has 137 thousand followers.
Physique 57 was started in 2006 by Jennifer Vaughn Maanavi and Tanya Becker. They were one of New York City’s first boutique barre fitness studios.
They are now a global chain of barre studios, boasting a revenue of around $13 million per annum. Among their international branches, Physique 57 has branches in Thailand, Dubai, and Mumbai.
The brand also has an on-demand video app, making barre fitness available to people anywhere and at any time. They currently have 58.5 thousand followers on Instagram.
The first Barre3 studio was opened in Portland, Oregon in 2008 by Sadie and Chris Lincoln. They have grown to more than 170 franchisee studios across the US and Canada, with over 69 thousand users every month.
Barre3 boasts a revenue of $13.4 million dollars. They offer online classes at $29 a month and have 156 thousand followers on Instagram.
Here’s a quick overview of what opening a barre studio entails.
The right location is everything when it comes to setting up a new barre studio. Here are some things to remember while choosing a location for your new studio.
The first thing you will need to do is define who your future customers are going to be. Barre as an exercise form has a lot of takers because it helps people lose weight, strengthen their cores and become healthier without strenuous activity.
This makes it popular with specific sections of society, including pregnant women, senior citizens, people with ailments like sciatica, tendonitis, and arthritis, as well as people recovering from injuries.
Of course, that isn’t to say that people without these conditions do not practice barre. They do, but branding your business and bringing in paying customers is always easier when you know which niche you want to service.
A large part of setting up our own barre studio involves defining your brand. Branding creates a unique identity for your studio, something that people will remember your studio by.
Here are three aspects of branding for your barre studio that you should pay attention to.
Here are some considerations for you while setting up your new barre studio.
Even if you do start small, you’re not going to be able to run classes and administration all by yourself. Here are some hiring tips for your barre studio.
Manually running your barre studio is both time-consuming and inefficient. Here are some back-end automation that can help streamline your operations.
Be it sending out promotional emails, messages about schedules, congratulatory messages when they achieve fitness milestones or even push notifications for payment reminders, all of these should have templates, and sending the communications themselves should take no more than a click.
This will make it easy for them to manage their relationship with your barre studio even when they’re on the go, creating a more immersive customer experience for them.
A strong online presence is an important extension of your barre studio, considering people spend large parts of their time online.
Here are some pro tips to help you set up an online presence for your barre fitness studio.
Must haves on your website include pictures of the interiors and exteriors of the studio, a detailed description of the courses you offer, who your instructions are, what their qualifications are, the facilities available, the address to your studio, and contact information.
Bookee can not only build you a website with all of these, but our websites will also help your customers register themselves, make payments, schedule appointments, and more. And the best part is, the website will be built featuring your unique branding.
Keep in mind that each of these platforms requires content to be customized to fit the platform. Also, video content has been proven to have 12 times the engagement pictures and text do.
While Facebook, Instagram, and TikTok all work great for short video formats, you could have all these short videos leading to longer ones on your YouTube channel.
Now that you’re done with setting almost everything up, it is time to start marketing your brand-new barre studio. Here are some handy tips to help you get some much-needed visibility.
Set up a referral campaign that rewards your customers for evangelizing your studio. One of Bookee’s customers, Booster Transform, saw an increase in revenue by almost $51,000 by offering a referral reward of a free month’s subscription to their customers.
Bookee enabled this referral program from a billing perspective, and our easy registration process ensured Booster Transform saw an increase in the number of new registrations.
Now that you have everything ready and in place, you’re ready to launch your brand-new barre studio. A launch party that involves other local businesses, including other dance and fitness businesses. This is a great opportunity for networking as well as cross-marketing.
You’ve now got a pretty in-depth idea of what it takes to set up a barre studio. There is, however, one thing that you can do that will take a lot of the load off of your shoulders, and help you grow your business faster. Choose Bookee as your studio management software.
We’ll help with every aspect of setting up your business. We’ll streamline your hiring process, and automate payroll management. We’ll build you a branded website and smartphone app, replete with payment options, scheduling, and more.
We’ll give you more control over your social media campaigns while automating messaging and emails as well. Video-on-demand and online classes are taken care of when you come on board with Bookee.
Book a free demo today, and find out why fitness businesses the world over are choosing Bookee as the most complete fitness studio management solution in the market.