We use cookies to enhance your website experience.
By continuing to use our website, we'll assume you are happy with it.
We use cookies to enhance your website experience. By continuing to use our website, we'll assume you are happy with it.
for a demo

8-Step Easy Guide To Building A Lucrative Gym Business Plan

Customer Success Team
Twitter Icon Share ButtonFacebook Icon Share ButtonLinkedin Icon Share Button

Want to start your own gym for a long time but still confused about from where to start? Here we are with a solid guide to assist you in developing a full-fledged and lucrative gym business plan. Let's dive right in.

Skip to section:

What exactly is a gym business plan?

It's a formal document that establishes who you are as a gym and paints a realistic image of where you want to go in the future. At the most basic level, it's a document that explains how your gym operates, how it plans to succeed, and the measures you'll need to take to get there.

Why do you need a gym business plan?

The main goal of a gym business plan is to lay out a road map for how your gym will evolve in the near future. Writing it may be a helpful exercise in identifying new ideas that you may have overlooked and determining if there is potential for development. You may use your gym layout planner to help you with things like:

A thorough market evaluation

Writing a business plan encourages you to investigate the different factors that will impact the success of your gym. The gym planning might include things like your ideal clientele, target market, facility and equipment prices, local rivals, and any other market variables that could affect the success of your gym.

Choosing the best path forward

With a gym layout planner, you'll be able to evaluate which strategy has the highest possibility of achieving success by jotting thoughts down on paper through different preliminary versions of gym planning. This helps you to carefully allocate your time and energy.

Investment acquisition

No sensible investor would put money into a gym unless they have a clear picture of how the money will be used. A strong business plan for opening a gym outlines how the money will be spent and what the main objectives will be.

Detailed Strategizing

Having your plans written down is not the same as having them in your thoughts, even if you have corporate goals in mind and broad ideas for accomplishing them. A solid gym business plan will include detailed strategies for marketing, resource allocation, new instructor recruiting, and other efforts that will help you meet your future goals set in gym planning. It might help you grasp the magnitude of the fitness sector and figure out what resources you'll need to get started.

8-step easy guide to building a lucrative gym business plan

Now that you have a good understanding of what a gym business plan is and how crucial it is to a  for success, let's have a look at the 8 main aspects that will help you cover every area of the plan without missing anything:

01. Produce a concise executive summary

This component of the business plan is essentially a summary or overview. Give a brief explanation of your gym, as well as a synopsis of the market research you've completed. Then there must be a description of how your gym is particularly equipped to compete in this market. An executive summary must be attention-grabbing, concise, and clear. That is why you must keep things brief. That isn't to say you should speed through this section of your gym planning. If the opening few pages of your gym layout planner, including the executive summary, aren't interesting enough, potential investors or clients would find your vision uninteresting. And, we know this is the last thing you want. The executive summary of your gym business plan should be able to shout the following:

What are your objectives?

What is your mission?

How are you gonna achieve your objectives/goals?

What is the bigger picture i.e. the vision?

02. Prepare the company overview

On the other hand, a company overview should be able to address the following questions:

What has your studio done in the past?

Have you ever owned or operated any other businesses?

What is your present status?

A company overview should explain your gym planning objectives. This will help your investors and partners better understand your previous path and future ambitions. The more information you provide, the more people will trust you. Then you must explain your strategy, including what services you want to offer initially and how you intend to approach development and additional products for expanding your revenue streams. You may need to employ an instructor or construct a new facility based on your gym planning. This will be a useful tool in determining when or where you might require more funds or acquire talent.

This section goes into further depth about your gym, the customers it serves or the clients you intend to serve, and how it differs from the competitors. This is also a wonderful spot in your gym business plan to write down your objectives.

03. Analyze the market you've set foot in

This is an important aspect to include in your business plan for opening a gym. To develop this section, you'll need to research your local market and your gym's ability to successfully integrate it. Include some actual facts and statistics to demonstrate where the market has been and where it is likely to reach. Center your writing around your market and the niche of your gym. Figure out if you have a niche and what type of audience does your niche caters to. Also, watch out for the latest fitness trends and see if these trends align with your gym goals and objectives of potential clients.

04. Study your competitors

This area is crucial in your gym business plan since it includes a business owner's research of its competitors. You should make a list of direct and indirect competitors, as well as their strengths and shortcomings, and where your gym stands in comparison to them.

Direct Competitors: The companies or gyms in your local area or surroundings that cater to the same types of customers as you.

Indirect Competitors:  Fitness studios or centers in your local area that target your audience but with different kinds of goods and services.

It is best to collate real-time feedback of the customers currently using your competitors' services in order to study their market. Collating real-time information might be a heck of a task but that's where you get the real feedback of your target audience. To gather such information, you can chat with locals, hand out questionnaires, and conduct surveys. Inquire as to why they choose their present gym, what they believe they are losing out on, and figure out how you might profit from that. Make sure you conduct thorough research of the market in order to know the USP of your business and the weaknesses of your competitors. This is an important area of your gym layout planner that determines the future goals of your gym.

05. Disclose every offering of your gym

This section of the gym layout planner contains a full description of the services you provide to your clients. Membership options, group courses, available workout equipment, and personal training possibilities should all be included. You can also add things like child care or customized training sessions, depending on the potential needs of the clients.

In your gym layout planner, discuss how your offerings meet the demands of your target audience. Include any intentions to expand or alter services in this area, as well as the estimated cost and payoff for such changes. You might also look for ways to make money by expanding beyond your primary services. This might assist you in establishing your brand and launching a new revenue stream.

06. Create a marketing masterplan

This section outlines everything you're doing, and want to do .i.e. to present your goods and services in front of your target audience. Social media campaigns, membership drives, sponsorship of local events or NGOs, advertising, collaborations, and other marketing methods are all examples of marketing strategies.

To assist you plan, include the estimated expenses of your marketing activities, as well as who is accountable for each component of the marketing strategy. Your creativity is limitless here in this part of your gym planning. It's critical to cover all of your arenas since these techniques will assist you to maintain your customer acquisition rate while also stretching your client retention period.

Check out our blog on trending and effective marketing strategies that wouldn't wanna miss out.

07. Plan your management and operations

This is one of the most crucial things to be done while you are in the gym planning or rebuilding phase.  This section will explain how your gym would operate and what are the areas or parts that would assist you in moving your gym forward in the market.

Staffing is the next biggest expense to rent and it is important that you spend your money wisely on the right employees by offering the right compensation and benefits. Note down the important members of your management team and the skills they may provide to assist your company to grow. This should include not just fitness specialists and trainers, but also people with business knowledge who can assist you with admin work. While preparing a gym layout planner, create an organizational chart as well as a list of any non-management people you'll require to run your business.

08. Financial forecast and funding requirements

Include your most recent year's financials as well as your projected revenue for the next several years in your gym business plan. These forecasts should be based on your thorough market study. Create detailed financial estimates for the next three years, including income statements, balance sheets, and cash flow statements, based on the best and worst-case scenarios.

While you do that, it is also a good time to consider your business in a more realistic light. Include any important external resources in your gym planning for which you would consider seeking funding. Describe where you plan to receive your funding and how much of it do you plan to spend. Make a note of any past financial commitment in your gym business plan.

Now, formulate your own gym business plan

And it's a wrap! We have mentioned everything you need to know while creating a gym business plan. We know, starting a business is in itself a brave task and comes with its own set of difficulties, but the ultimate result is well worth the work. You'll be able to start a gym with a bang if you have a solid gym layout planner that encompasses all you've read so far.

Don't forget to include modern business software in your gym planning so that you could keep your focus intact on more important things and leave the rest to us. Book a demo with our founder to know how Bookee is much more than an ordinary fitness management software.

Book a personal demo with Bookee
Instagram Icon Share ButtonLinkedIn Icon Share Button
Linkedin Icon Share ButtonFacebook Icon Share Button

The new and better way to grow your studio

Learn how we can help you impress clients, increase revenue, and save time
14-day free trial · No credit card required 🎉