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Which Entrepreneur Personality Type Are You ?

Customer Success Team
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The wave of entrepreneurship

The entrepreneurial spirit inspires people to achieve extraordinary feats. It's a spirit that inspires people to create wonderful companies, create fantastic things, and change the world. Entrepreneurs are passionate, motivated, and driven people, but there's more to it than that. These individuals are typically risk-takers, innovative, intelligent, and possess the sort of mentality that propels them to their desired destination.

The fitness sector is fiercely competitive, and it has suffered a setback in the past year. It is, however, tenacious. Some of the most successful fitness entrepreneurs exemplify this perseverance. We have discussed these entrepreneurs in our blog post where we have also talked about the characteristics that make you a successful fitness business person.

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What role do entrepreneur personality types play in the fitness business?

There is no "best" kind, although there are different personalities and tendencies for each type, such as the career or position in which they are most successful.

Understanding your type of personality may help you understand not just why you think the way you do, but also why you behave the way you do. Indeed, your personality influences decisions such as your professional route and business decisions. Now, how do you know what kind of entrepreneur personality do you have? Let’s read about an indicator that helps you find it out.

Myers-Briggs personality type indicator

Do you know what the Myers-Briggs personality type Indicator is? If you haven't done so, don't feel awful. It's a personality "inventory" (aka test...but not the frightening kind), and it's one of the most well-known personality evaluations available.

Forbes agrees that your Myers-Briggs personality type has a significant influence on your job/business path. As it turns out, your personality may have an influence on your company, especially if you're an entrepreneur i.e. the core decision-maker.

According to Myers-Briggs research, ENTPs, ESTJs, ENTJs, INTJs, and ISTJs are more likely than other entrepreneur personality types to have greater earnings, be self-employed, or manage more people. Of course, these aren't the only options for running a firm successfully. The Myers-Briggs Type Indicator (MBTI) technique is summarized below. We'll use this as a starting point for categorizing the most prevalent "categories" of small company owners and entrepreneurs.

Types of personality that determine the kind of fitness entrepreneur you are

As per the Myers-Briggs indicator, there are 16 different MBTI types of entrepreneur personalities, each of which is determined by a person's preferences in four areas:As a result, your entrepreneur personality type is determined by how you feel about each of the four areas. For example, I'm an ISTJ who is an introvert (I) who enjoys sensing (S), thinking (T), and judging (J).

  • How you interact with the world: Extraversion (E) or Introversion (I)
  • The way you process information: Sensing (S) or Intuition (N)
  • Your decision-making process: Thinking (T) or Feeling (F)
  • How you approach new ideas: Judging (J) or Perceiving (P)

Fitness entrepreneurs and fitness company owners, on the other hand, are more likely to be ENTPs, ESTJs, ENTJs, INTJs, and ISTJs. Let's look at the various sorts of fitness entrepreneurs, their roles, pros and cons, and how each influences the company's success:

The trendsetters (INTJ)

The first entrepreneur personality in the MBTI types list is the trendsetters. Entrepreneurs that come up with wholly new concepts and develop them into profitable fitness businesses are known as innovators or trendsetters. Most of the time, these fitness entrepreneurs alter people's perceptions and actions. Entrepreneurs that are driven by the unique character of their fitness concept are said to be exceedingly enthusiastic and obsessive.

Innovative fitness business owners also come up with fresh methods to promote their products by implementing product differentiation techniques that set them apart from the competition. And sometimes it's not just about standing out in a crowd, but about forming a new one.

If we say, Steve Jobs, Larry Page of Google, and Bill Gates, the creator of Microsoft, were obsessed with their businesses, then it would be an understatement. When this kind of entrepreneur has created something they're proud of, they can't wait to show it off to others. Before expanding, this INTJ fitness entrepreneur personality type likes to start small and show its worth.


  • You get the full credit for what you’ve built
  • You get to make the rules
  • Only a little competition in the beginning


  • Need for huge capital
  • Shareholders may not trust you.
  • The success timeframe is longer.

The imitators (ESTJ)

Imitators out of the MBTI types are those entrepreneurs who replicate and improve on other people's company ideas. They are constantly seeking methods to improve fitness products in order to acquire a competitive advantage in the fitness industry.

Imitators are a mix of innovators and hustlers who don't follow the rules laid down by others and have a lot of self-assurance.

Taking an existing concept and refining and developing it may be a fantastic strategy to grow a fitness company. It may not carry the same level of risk as the innovator, but it is not an easy kind of entrepreneur personality to carry because somehow you have to stand out and not just end up becoming an imitator.


  • It's easier and less stressful to refine a company idea.
  • You may quickly compare your results to the original concept.
  • You get to learn from and prevent the mistakes made by the OG.


  • Their ideas are constantly linked to the original concept.
  • You're always playing catch-up.

The go-getters (ENTP)

Unlike innovators, who rely on their vision to fuel their engines, go-getters simply put in more effort and are prepared to get their hands filthy. They are also known as hustlers as they frequently start small and focus on work rather than acquiring funds to expand their fitness company. This Myers-Briggs personality type fitness entrepreneurs concentrate on starting small with the intention of growing larger in the future.

A hustler is an MBTI personality type  ENTP who is driven by ambitions and will work tirelessly to realize them. They are usually highly concentrated and will eliminate any distractions, preferring to take risks over short-term comfort.

Despite the fact that many hustler MBTI types never give up, many of them are prepared to do anything in order to succeed in the fitness industry, which unfortunately means they have a lot of hits and fails. It takes a lot longer for them to realize their ambitions than it does for most other sorts of MBTI personality types.


  • They will outwork the majority of people.
  • They don't easily give up.
  • Accept defeat as an essential part of the journey.


  • Burnout is a common experience.
  • They wear out team members who don't have the same work ethic.
  • Often don't see the value of raising capital instead work harder.

The researchers (ISTJ)

A researcher is an entrepreneur personality that will take their time to acquire all necessary facts regarding a fitness business idea even after they have one. Failure is not an option for them since they have thoroughly examined the concept.

Researchers are ISTJ of MBTI personality type and are more likely to believe in beginning a fitness business with a high likelihood of success since they have done extensive research to grasp all factors.

As a result, this business person typically takes a long time to develop fitness products/services and make judgments since they require a solid foundation of knowledge. Data and facts are considerably more important to these MBTI characters than impulses and emotions. There should be no space for error in a researcher's work.


  • They are prepped for as many contingencies as possible.
  • Developers of precise, well-thought-out financial and business strategies.
  • Focus on data and statistics
  • Won’t start without a proper understanding of the market.


  • They move at a slow pace in business
  • They don’t enjoy taking risks, which might hinder growth in a new venture.

The capitalists (ENTJ)

The Capitalists or buyers are fitness entrepreneurs with a type of personality who know a business thoroughly. They have been there, done that, and have the cash to prove it. They've usually managed a successful fitness business (or enterprises) and are now wanting to diversify their portfolio with fresh and unique options.

Buyers frequently (but not always) choose to buy a fitness company that already has a strong basis rather than starting from scratch. This sort of entrepreneur is Warren Buffett, Chairman, and CEO of Berkshire Hathaway. This ENTJ entrepreneur personality type will select a firm, analyze its feasibility, and then purchase it and find the best individual to operate and expand it.

One factor that distinguishes capitalists is their financial status. These sorts of fitness entrepreneurs are wealthy and specialize in purchasing promising companies.


  • Acquiring a well-established business is less risky.
  • They don't have to worry about innovation.
  • They just have to build as the foundation is already laid.
  • The products/services already have an established market.


  • There’s a higher price for well-established enterprises

Become the fitness entrepreneur of today!

Remember that there is no "perfect" type of personality for an entrepreneur. Your capacity to provide excellent customer service and adapt to changing market conditions will have the greatest influence on your performance. And don't worry, we've got your back!

Owners of fitness studios, gyms, dance studios, martial arts studios, yoga studios, and other wellness businesses are benefiting from a fitness management software that is making things easier for them. Marketing, member onboarding, scheduling, a client CRM, payment processing, employee payroll, and mobile applications must all be included in fitness management software. Remote solutions such as virtual courses and video-on-demand have lately been introduced in the fitness industry to assist studio managers and trainers in transitioning to an online presence.

Bookee app is one such modern software catering to all sorts of fitness businesses like CrossFit, boxing MMA, gyms, yoga studios, etc. Bookee aids in the streamlining of business operations, membership growth and enhancement of member experience. Book a demo now.

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