What is the difference between a yoga studio and a great yoga studio? If there’s anything that sets two brands in the same business space apart, it is the customer experience they provide.
Customers who have a great experience with a brand are more likely to come back to the brand and recommend the brand to their friends and family.
Simply put, ensuring your yoga studio members have exceptional experiences will not only help you retain them, but it will also make them your brand ambassadors, ensuring new revenue as well.
We’ve poured over a lot of information and spoken to experts about how to improve customer experiences in yoga studios. Here’s a quick look at what we learned.
Yoga studios and other fitness businesses fall broadly under the service industry umbrella. This means your business and your reputation are only as good as the experiences your customers have.
Here are some tried and tested ways to improve customer service experiences.
While your yoga studio may be small right now, setting up standard operating procedures will ensure your customer experience remains consistent at all times.
Thanks to the pandemic, a lot of people prefer getting fit in their own homes, and fitness businesses have started live-streaming classes and on-demand video classes to cater to this crowd.
This makes it important for you to ensure that the curriculum is followed and the delivery mechanism remains consistent across all three platforms. That way, the customer live streaming yoga classes from home or downloading their VOD classes all have the same experience.
In addition to ensuring all yoga instructors and trainers follow the same teaching methods and curriculum across all platforms, it is also important to ensure all of them give all students the same level of engagement, irrespective of whether it is an online class or an in-studio session.
It also means that they treat all students with the same respect and pay equal attention to all of them. Ensuring all of this will mean you will need to first clearly define how you need them to train students and how you want them to build engagement.
Then, you will need to constantly monitor your teachers and enforce these standards.
Consistency should not be limited to teaching alone, but should also extend to the way your support staff treats your yoga studio members. Here are some ground rules they should follow.
A lot of yoga studios and other fitness businesses are rigid in their timings and the services they offer. However, a little bit of flexibility will go a long way in retaining your members.
For example, if a member cannot attend their scheduled session, allow them to reschedule it for a time that’s more convenient to them. If someone misses a yoga session, ensure they can take it at a later date without having to pay extra for it.
These small things have a huge impact on ensuring positive customer experiences.
The way you maintain your studio also has a great impact on the way your yoga studio members will feel about the space. Let’s break down the maintenance of your studio space into three aspects.
You should get regular feedback on what your customers think at least once every quarter. This will give you a better understanding of whether what you’ve got in place is working or not.
It is also a good idea to have a third party come in and review every aspect of your yoga studio, from the online and offline classes to maintenance. This will allow you to get an unbiased opinion of how others perceive your yoga studio.
Feedback is of no use if you do not identify the gaps in your system and address these issues. Once you have identified the areas that need improvement, chalk out a comprehensive plan to get things into place.
Remember, asking for feedback and improving your services should be an ongoing process for you to ensure your yoga studio members have exceptional customer experiences.
When you partner with Bookee as your yoga studio management software, we empower you to take your customer experience to the next level.
Learn more about the amazing features Bookee’s yoga studio management software offers by booking a free demo today.