Every gym needs a master plan of techniques to increase your gym membership sales over the course of their business. To maximize revenue growth and gym members, gyms must update the techniques that they use to boost gym membership sales on a regular basis. The best ways also translate to increased happiness and satisfaction among gym members. Members attend the gym more frequently, resulting in greater engagement and profits.
More gym members are likely to commit and stay at your gym for longer periods of time if they are satisfied with your services. We must know that the fitness industry will continue to develop as long as health-conscious customers have disposable income and access to low-cost gym memberships. However, with almost 40,000 fitness centers throughout the United States of America, it's still a highly competitive business.
To increase your gym membership sales, operators must remain updated on the latest equipment and trends. They must also actively sell their gyms in order to broaden their reach which can be done through certain techniques. Now, you would wanna know how to increase membership sales of your gym. Below are proven 14 ways that can definitely help boost your gym membership sales.
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01. Provide a free trial period or class
The best and tried-and-tested approach to increase membership sales of your gym is to offer free trials or sessions. Offering a free week or month lets participants take ownership of the gym, which bridges the gap between making the purchase and actually using it. It diminishes any doubt about the quality of your gym, making enrolling an easy choice. The beauty of this concept is that it may be utilized in a variety of ways. A wide range of strategies may be used to promote free trials in a number of ways. If some people sign up for the free trial but never finish the purchase, you may use a variety of pitches to persuade them to join up.
02. Hire skilled personal trainers
Hiring expert personal trainers must be a priority in all your gym marketing plans to increase membership sales. It's up to your management to figure out what qualifications are necessary for recruiting personal trainers, as well as compensation for new recruits. Skilled personal trainers will not be attracted by lower salaries, fewer hours, or a lack of a benefits package. To recruit skilled personal trainers, you must provide competitive compensation and benefits. Personal trainers should have at least some personal training experience and reputable fitness certification. If you're looking for certifications as a personal trainer, check out our blog.
An established personal trainer may help you expand your gym membership sales by bringing clients from another health club, gym, or fitness facility, which is a terrific approach to attract new customers and increase gym membership sales.
03. Use social media to engage your audience.
The majority of your members use social media in some form or another, such as Facebook, Instagram, or Twitter. Effective use of social media allows you to interact with current members while also developing relationships with new members.
There are a variety of ways in which you can exploit the immense potential of social media. You may utilize your social media accounts to communicate with current members or identify potential clients. Members use check-ins for tagging your facility in their Instagram posts or stories, this makes their audience aware of the preference of their gym. You may announce monthly referral rewards, republish members' postings that mention your facility, or hold a giveaway or contest. Your personal trainers can upload also exercise videos, among other things to do on social platforms. Engaging with your current and potential members gives a boost to your gym membership sales.
04. Offer special deals, promotions, and referral programs
Your existing members & prospects love when they are appreciated and rewarded. To increase gym membership sales, you must offer special offers, promotions and referral programs in order to provide your prospects more than your competitors are offering. A referral program specifically is one of the most powerful gym membership sales strategies you can undertake. It is a method of bringing in new members while rewarding your current ones. Make your members your own gym cheerleaders by allowing them to tell their friends and family about how great your gym is.
05. Stay technically ahead
2020 has been a year of extremely out-of-the-box tech developments. While meeting the changing demands of its clients, the fitness sector has kept up with the constant flow of new, innovative products and solutions. It is imperative that your gym keeps its pace with these in order to witness increasing gym membership sales. There's a new breed of gym members in the market, one with constantly changing needs. Technology plays an important part in the fitness journey of new tech-savvy members in order to meet their goals.
There is an evident explosion of wearable fitness devices like Fitbit and the Apple Watch. Wearables are now accessible and widely used. The need for gyms to remain current with advancements in the wearable tech market is resulting in improved fitness experiences. You must now monitor users’ activities, and by using the resulting data, you can give members quantifiable results. With this data, you may also be able to fulfill the member's exact fitness needs by creating tailored exercise regimes for them.
06. Create a website that brings in leads
Even if you're not running a special deal, your website is one of your finest marketing tools, and it must be interactive and has to be optimized to increase membership sales of your fitness facility . A non-optimized site is a leaky bucket with holes being the exit point of your existing members
You may produce more leads without needing additional visitors if you enhance your website. And if you don't, there will be a lot of leads that fall through the cracks. We have a lot of points to mention but here are three core suggestions. First and foremost, make sure it's simple to use and functions beautifully on mobile, as this will account for the bulk of your visitors.
Second, ensure that the messaging is both clear and persuasive. And if you've chosen to make an enticing offer, make it clear!
Third, include several calls to action (such as buttons in contrasting colors) so that they may easily contact you and/or enroll for your ongoing offer.
07. Feature and promote customer feedback
Customer feedback must be an integral part of your gym marketing plans in order to attain success as a gym or any other fitness facility. Taking relevant steps as per the negative feedback of the members is a must. And as for the positive feedback, you must feature and promote them on your website and social media handles to bring in more and more members.
One of the most likely areas of your gym, a prospect will go first is social media. Concentrate on creating a social media community that is engaged and positive. Your social media platforms will help in the establishment of your brand and are sometimes the first point of contact for potential customers. Ensure that it's a place that creates a lasting impact and has a lot of positive feedback. Your prospects tend to trust your gym more when they themselves see and listen to the first-hand experience of your satisfied and happy clients. Thus, the technique to boost fitness reviews that are positive can be strategically used to increase membership sales.
08. Streamline your registration & payment procedure
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No one enjoys having to go through a lengthy registration & payment procedure. Make your registration procedure is simple and quick to increase membership sales. When signing up is simple, potential members are more likely to enroll. To make joining easier, remove any redundant steps. Make your sign-up form is short, to-the-point and don't ask for too many details. If your registration & payment procedure goes too long, you may lose some potential customers. In your registration forms, use a straightforward and clear approach.
You might also use online registration & payment systems. If potential members merely click or type a few times, it will be appreciated. Furthermore, an online form is organized, and you may immediately request personal information in a few clicks.
09. Use e-mail marketing
If you have a strategy in place, email marketing may do wonders for your gym's member retention and new member acquisition. It doesn't even have to be a long or complex plan. It might be as simple as sending a follow-up email to people who make a one-time visit to your gym in order to persuade them to return or join. E-mail marketing is one of the efficient and easy to implement gym membership sales strategies.
You might also send a follow-up email to any non-members to attend a free session. Current members must be regularly contacted by emails in order to remind them of your gym's existence. Your website is a perfect platform to collate your email list for email marketing.
10. Personalize your offerings
It's all about personalization when it comes to assisting a customer in settling into your gym. 90% of the best marketers say that personalization adds to the success of your business. Take the time to find out what your client's fitness objectives are and where they are right now. The word of mouth marketing of these satisfied members would lead to a hike in your gym membership sales.
Assist them in devising a strategy for achieving their objectives, recommending trainers and classes that may be of help. The idea is to make your customer feel encouraged and inspired, two emotions that will encourage them to join your gym and stay on a long-term basis.
11. Create a marketing masterplan
Create your own marketing master plan that suits your business model and budget. A marketing master plan must include several brief gym marketing plans for it to have an evident impact on your gym membership sales. Make sure the plan is effective and well-tested to avoid any wastage of resources. You must diversify your gym marketing plans to attract more members. Think about all the channels you can use for your gym advertising and marketing because the majority of customers will find your gym through internet searches, so make sure it is digitally accessible.
For example, to attract traffic to your website and gym, consider starting a blog, and here's how you can start one in 6-easy steps. Create useful fitness videos for YouTube, or send discount codes for promotions. There are several strategies to promote your gym and generate more leads. Here is a blog that can help you with these techniques that lead to exponential revenue growth.
12. Determine your competitive edge
Your USP is what sets you apart from the competition. It's a convincing argument why a potential member should join your gym rather than the one down the street. Your potential clients would research which gym membership is best for them and then make a decision. When you provide a competitive edge, that is, an advantage that other gyms don't, you'll be able to attract many new member and increase membership sales rapidly.
Create a USP for your fitness club if you don't currently have one by adding something new to your offerings. Make a benefit statement out of it and incorporate it in all of your gym marketing plans & strategies, advertisement, and membership sales pitch.
13. Follow-up your prospects promptly
The majority of gym prospects will not rush in to join your gym the first time they hear your sales pitch or see your advertisement. You'll need a system in place to collect contact information so that you may contact them with reminders and offers on a regular basis.
More than half of your gym membership sales will come from following up with gym prospects or visitors who have sought information but have not yet joined. Advertising and marketing are both costly endeavors. Increase your marketing's return and acquisition cost by following up with the prospects it generated on a regular basis to convert more of them into new members.
14. Gym management software
Gym management software has now become the need of every fitness business model. With the ever-changing shift in the demands of the members, you don't have the time to carry out all the aspects of your business manually. This is where gym management software comes into play. With this, you can operate your business efficiently and save bundles of money, time and effort.
Bookee app is a modern fitness business software filled with feature sets that can offload your daily hassles so that you could shift your focus to gym membership sales strategies. The features of the app help fitness studio owners and operators to manage their class and training schedule, communicate with members, keep track of clients, payment processing, merchandise sales and whatnot. Know how effortless it could be to manage your fitness business by booking a demo with us.
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