According to a survey conducted by Invesp (Invesp is one of the very first companies to focus on conversion optimization in North America.)

• Acquiring a new client is five times as expensive as retaining an existing client.
• The success rate of selling to a client you already have is 60-70%, while the success rate of selling to a new client is 5-20%.

According to a Harvard Study (The Economics of E-Loyalty) posted on 7/10/2000, Increasing client retention rates by 5% increases profits by 25-95%)

According to a Forbes article (Client Satisfaction By The Numbers: An Industry Breakdown), The average value of each lost client in the U.S. annually is $289.

These are some compelling numbers, what do you think?

Greetings, yoga enthusiasts!

Quickly put on your yoga uniforms and perform your stretches before we go through some important Asanas for your yoga studio business to bring back lost clients

Dear Yogis, you know how yoga can fix posture, right?

Today, You will learn about some poses for your business that’ll help it stand corrected.

Let us start this session right away.

What do we mean by “lost clients”?

The client base can be divided into active and sleeping clients.

Active clients:  These clients have been purchasing your services or have recently purchased from you. Active clients can be considered the ones who show no sign of leaving your services.

Sleeping clients: These are the non-active clients who may not have purchased your services in months. There has been no interaction either. Sleeping clients include both lost and non-lost clients. Compared to active clients, these sleeping clients are more likely to become lost clients.

Non-lost clients: The clients who intend to return to your business but haven't purchased in months. They are more likely to be lost if not approached.

Lost clients: The clients that haven’t purchased from you in very long and no longer intend to purchase your services.

Why should you take steps to bring back lost clients?

Let’s go through some facts and numbers before we answer this question.

• US companies lose $136.8 billion per year because of avoidable client loss. [Source]
• 91% of consumers are keener on shopping for products from a brand they recognize.  [Source]
• About 82% of companies see retention as cheaper than acquisition. [Source]

The facts and numbers mentioned above make it clear that getting new clients is something that all businesses invest in, but retaining clients is also a prime aspect of your business. You have to make your client feel valued.

You know now how important it is to bring back clients and why it is a powerful metric that you should measure, right?

5 ways to bring back lost studio clients

1. Strategic marketing campaign of how the client problem has been fixed

There’s always a reason why a client stops purchasing your service. Figure out the reason.

Use analytics, CRM, surveys, social media, studio management software reports, and everything at your disposal to understand where clients are being lost.

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As soon as you figure out the reason, start fixing it.

It could be that your memberships, classes, or appointments are overpriced for the value you are offering, less flexibility in choosing different classes, or poor client service. Take the necessary steps to solve the problem.

Once you’ve solved the problem, create a marketing campaign around it and let your lost clients know. They’ll feel heard and understood and will be compelled to purchase your service again.

2. Personalize the experience for your lost clients

How can you personalize the experience for your clients?

Start by getting to know your clients, staying in touch with them, contacting them regularly, and henceforth creating good relations. Taking continuous feedback, and getting back to their queries is also essential.

Bookee campaigns can take away your worries by providing these features

• Custom campaign creation: Create campaigns for any email marketing activity.
• 2-way SMS to always make your client feel special and understand their needs
• Targeted audience segmentation: Segment your audience based on demographics, behavior, and other factors to ensure your campaigns reach the right people.
• Performance tracking: Monitor the performance of your campaigns in real-time, with detailed analytics and reporting to help you optimize and improve results.

Since we are talking particularly about lost clients, study their patterns and analyze their past behavior, and offer bundle services, classes, and courses accordingly, tailor-made for them.  When you keep in touch with their needs, it creates a comfortable environment for them to return to your business.

3. Offering unique and diverse class options

Another effective strategy for getting back lost clients is by offering unique and diverse class options.

For example, in the case of a Yoga studio, this can include different styles of yoga, such as Vinyasa, Hatha, or Kundalini, as well as different levels of classes, such as beginner, intermediate, and advanced. Additionally, you can also offer special classes, such as yoga for athletes, yoga for seniors, or yoga for pregnant women, to attract a wider range of clients.

You can offer diverse class options based on the services your studio provides.

4. Provide reasons/incentives for clients to come back

Target your lost clients and give them a reason to come back.

According to V. Kumar, a marketing professor at Georgia State University who studies “win back” strategies, three reasons companies should focus more energy on lapsed clients.

• First, these people have demonstrated a need for the service, making them far better prospects than random names on a cold-call list
• Second, they are familiar with the company, eliminating the need to create brand awareness and educate them about the offering and thus reducing the cost of marketing to them
• Third and most important, recent technology, particularly more-sophisticated client databases, allows companies to draw on information about how people used their service the first time around to craft more-successful win-back offers

These win-back offers can include personalized offers like discounts, upgrades, bundle offers, or some freebies.

Make sure your offers add value and create a sense of urgency that the client wouldn’t want to miss out on it.

5. Reward your brand advocates:

Who are Brand advocates?

These are your clients who also happen to like your brand and your services a lot. They are like super fans. (You don’t pay them for it. They genuinely love your services)

If you are paying someone to become a brand advocate, that might have a hurt effect on client retention.

Here are some ways Advocates can help you regain lost clients according to Zuberence:

• Increase Awareness, Word of mouth, & user-generated content
• By producing and/or posting hundreds of thousands of encouraging stories, videos, photos, testimonials, and other content, brand advocates can help you raise awareness. User-generated content is extremely valuable because it's the most dependable type of content and has a track record of influencing purchases.
• Boost Ranking & Ratings
• Brand advocates will leave 5-star reviews. By doing this, you can improve your ratings, sales, and rankings.
• Increase Sales
• Brand Advocates can assist you in increasing sales by referring friends and family to your products or services. They can also help you increase sales by sharing your promotional offers on social media, which increases reach, traffic, and conversions.
• Increase social media engagement
• Most brands' social media posts receive less than 1% engagement, brand Advocates can help you get more likes, comments, and shares.

Since they already love you, you only have to love them back.

How can you love them back?

By providing special offers, specifically tailor-made for them. Listen to their opinions and feedback, and also gift referral bonuses.

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The partner you need to bring back clients who left your studio

It has to be Bookee!

Numerous clients have come back to us and told us that their business is flourishing better than ever because the set of features Bookee provides is instrumental in bringing back lost clients.

Revenue was slow in the initial days but now, it is bigger than ever. The last two months have been our best months in the last 10 years and I believe part of it is because of Bookee.
Alethea, Pole & Dance

Bookee's extensive reports are built for business intelligence. Every report gives you deep and granular insights on what is working and what is not working in your business making it easy for you to optimise time and funds.

We can't stress on the importance of personalisation enough. Since, personalised experience plays a key role in growth, we created email campaigns and automations with audience segmentation so granular that you couldn't have imagined.

Not just this, now you can interact with your clients using 2 way SMSes on Bookee. Create campaigns, send them through SMS and have your customers directly talk to you through the SMS channel. Repond to their queries and boost your retention and revenue.

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Looking for some other features for your studio. We are sure we have it.

Still not sure? Talk to us to find out yourself. Click below to book a demo.

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