We know you can’t wait to have your own space for your pilates studio, filled with equipment and clients flowing in.
While it is super exciting to start working on something which you are passionate about, it can also pose a few challenges on the way which is why we have compiled a list of top 10 tips that will help you a smooth opening of your studio.
Let’s dive in!
We have compiled a basic checklist of what you must know to create a strategy. If this is not formulated at the beginning, your pilates studio will not fetch results as per your expectations.
Next decide a budget and optimize the above costs accordingly.
Once you know how much you need to pump into your pilates studio, the next step is for you to work the breakeven duration.
An original name that sticks! Also, this name should reflect your values and what you have to offer.
Set up some realistic goals for your studio. For example: how many clients are you targeting in the next couple of months, broken by month and week.
Once you have a rock-solid plan, the next thing for you to do is to start putting your business structures in place.
While choosing trainers, be sure to look for resources who know how to handle group sessions as well as individual training sessions.
It is also important to keep your trainers motivated to upskill themselves periodically, ensuring they bring in the latest pilates techniques and new exercises to the studio floor.
Keep in mind though that pilates is limited in terms of variety as compared to other forms of physical fitness. This means the trainers you hire will have to be engaging enough to retain customers in the long run.
Creating your brand identity involves multiple touchpoints. Here’s a quick look at the most important ones.
It helps to know a little about color psychology before doing so because different colors denote different human emotions.
The following chart by Ignyte Brands will help you understand this better.
Choose two logos for all your brand communications, one of which you will use for all headers, and the other for the body.
Build a website with the same branding as the rest of your marketing collateral. Your website should be:
As the owner of a new pilates studio, and (we’re assuming) a pilates instructor, you’re going to have your hands full handling administrative tasks, marketing your studio, and being on the front line handling students. Plus, not all of us have the necessary know-how to be able to handle finances effectively.
This makes it important for you to have a financial specialist in your corner to tell you what you’re doing right and to reign you in when you’re overspending. We understand you may not be able to hire a full-time accountant or a finance manager, but even an expert on a part-time contract will definitely help you turn profits faster.
To get clients, you have to market your pilates studio. Here are some top ways that have worked for studios in the last one year.
Check out how referral marketing helps increase sign ups to your studio!
PRO TIP: Keep in mind that video content is 12 times more engaging than pictures or text. Leverage the reach of reels and short videos on Instagram and Facebook.
One of the positives of running a pilates studio is that in most cases, batches are smaller and students get more personalized attention compared to most other physical workouts. This allows pilates studios to charge their customers a premium.
However, there are several factors that you will need to consider before arriving at a pricing plan. Here are some of those factors.
Running your pilates studio without the right technology to automate administrative chores and assist with other managerial tasks can be overwhelming. And while there are plenty of tools in the market, Bookee is the most complete and user-friendly management software for fitness businesses in the market.
Here are some of the reasons why your pilates studio needs Bookee.
When you choose Bookee, you don’t get just a management software, you get a partner who wants to see your pilates studio succeed. Find out more about our features and sign up for our free demo today.