It’s common knowledge that data management is an integral part of executing any growth strategy. Then, why does the question of one vs the other arise? The short answer is- time is a limited resource. The long answer would be better conveyed through a story.
Let’s say someone signed up for your studio’s classes, but didn’t make a purchase, now you have to convert them into a paying customer, at the least, what would you do?
Now every time this situation arises, you’ll have to manually pass on information to your staff members and manually download lead contact information from your studio management software and push it into the database of your email builder.
Imagine doing this day-in and day-out, just for doing the bare minimum. That’s hours spent on data management that could’ve been spent on building more effective strategies.
For growth you need data management, but the more time you spend on data management, the less time you spend on actually growing your business- it’s a catch-22 situation that needs to be resolved ASAP.
The solution is ridiculously simple. Zapier automates data sharing between different softwares you are using.
There’s even a cool name for these automation set-ups. It’s called creating a Zap. Creating a Zap requires answering the following questions-
Taking the example in the section above, if you want to inform your staff about a new lead in the system, here’s how you’ll go about it-
These use cases are just a drop in the ocean, with Zapier you have countless ways to grow your business. It’s time to automate data management so that you can focus solely on taking the next big step to nurture your business.