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Marketing

How To Create Newsletters That People Actually Read

Vaishwi Sinha
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Did you know?

When it comes down to the numbers, only 17% of people prefer to receive promotional content via social media channels like Facebook. Meanwhile, 72% prefer to have their promotional content sent to them via email.

But how should you use emails so that your list stays engaged and opens your email each time you want to reach out to them?

NEWSLETTERS!

Essentially, newsletters are pieces of high-value content that keep your engaged and build your brand equity.

Namaste and welcome to the wonderful world of newsletter writing for yoga studios! Just like finding your zen on the mat, crafting a captivating newsletter can be a practice in mindfulness and creativity. Whether you're a seasoned yogi or a newbie to the practice, we'll guide you through the asanas of newsletter writing and help you connect with your students in a meaningful way. So, roll out your mat, and let's get started on this journey to newsletter enlightenment!

Elements of a great newsletter

These 8 elements will make sure that your newsletter is actually read by your email list.

PRO TIP: You can select a theme for each newsletter and create content around it!

Subject line

Your subject line can make or break your newsletter game. Make sure you follow these to create a very clickbait subject line:

  • Create curiosity
  • Give a glimpse of what to expect
  • Do not make it sound sale-sy
  • Make it different and fun
  • Use power words like ‘help’, ‘secret’ etc.

Some great examples of generic subject lines are:

I have good news and bad news
Miss this at your own risk!
GREAT NEWS ( which keeps getting better)

Find more examples of subject lines here

Attention-grabbing intro paragraph

You can grab attention by either of the two:

  1. A bold statement
  2. A provocative question

Images and Videos

Visually attractive content always works better!

So, what can you include as a part of your visual content? Well, here are some ideas:

Videos
  • Training videos
  • Fitness facts
  • Behind the scenes
  • Guides
Images
  • People in your studio
  • Pictures of activities

Catchy quotes

Another element that works great are quotes from famous people that your audience might relate to. Share quotes for motivation, zen, or just a feel-good factor.

Customer stories

You can also share some inspirational stories of your customers which will motivate others to keep coming to your studio too.

Keep these stories short and impactful.

You can use the following format to narrate stories:

The impact/achievement
Where did they start
How did they get there

Relevant blogs

If you write blogs or create any informational content, you can share that as well keeping in mind the theme and flow of the newsletter.

Relevant high-quality content present online

The content you share needn’t always be the content produced by you.

The content can also be published by industry experts or influencers.

You have to just take care that the content that you share is best out there and is helpful for your audience. This content can be:

  • Blogs
  • Podcasts
  • Webinars
  • Videos

Other kinds of content

If you still want to share more, here are a few items that you can add to make your newsletter appealing:

  • Employee stories
  • Discounts and offers that you are offering
  • Contests for clients
  • About your products or any new service or package that you are adding

What do you need to create a beautiful newsletters

A software that can give you the best templates that will woo your clients and make them not want to stop reading.

We, at Bookee, understand what it takes to catch the attention of your clients, and hence we created tons of beautiful templates for you on our integrated email marketing feature.

YES, YOU DO NOT NEED ANOTHER SOFTWARE.

Bookee’s email marketing tool is integrated within Bookee’s studio management software.

Bookee Templates

Get Bookee’s free demo now!

Book a demo
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Vaishwi Sinha Bookee Writer
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Vaishwi Sinha

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