Before we tell you what is best for you, let us tell you what other successful yoga studios are doing!
Soul Movement Yoga, a great yoga studio in California, United States holds about 4-5 Group classes per day.
Yoga Studio Satya, a yoga studio in Colorado, United States holds about 5-6.
Yoga House Florence, a yoga studio in Alabama, United States about 3 group classes each day.
Greetings, yoga enthusiasts!
If you’re interested in starting a yoga studio or already have one, you’re at the right place to learn some Asanas for your business to help it stand corrected.
In this article, you’ll learn about the difference between Classes, Courses, and Appointments. Whether classes, courses, or appointments are best for your yoga studio.
You can focus on stretching your body and leave stretching your business the right way on us.
Before getting into that, let’s go through some of the services available in a yoga studio and based on the services available we can make the best decisions for you.
So get your yoga mats and sit in a relaxing pose as we take you through the details.
Everyone new to yoga doesn’t already have a flexible body. Beginner-level yoga is where most people start. We all have been there.
In beginner-level classes yoga studio work on the body of clients, making them accustomed to different poses to increase flexibility and body strength alongside helping them with breathing techniques.
The list goes on.
Basic Stretches and poses are for everyone but first-timers start there. It is the first step towards flexibility. It slowly helps the body to adapt and avoid any injuries. Once a certain level of flexibility is reached, a few basic poses are introduced.
Deep stretches are for beginners, practitioners, new students, and everyone else too.
This spectrum has no gap. Deep stretches boost flexibility, increase mobility, and improve the range of motion. It increases muscle strength and henceforth reduces strain on the skeletal system.
This is also an important form of yoga to relax and at the same time take your body and mind to the next level.
In restorative yoga, straps, blankets, and other useful tools are used to help hold a position and allow muscles to relax in that position.
This can be performed on all levels.
Gentle Yoga is great for beginners. It is slow-paced and gentle. It focuses on eliminating stress and tension that creates pain in the body.
It is a great way to increase flexibility for beginners and can also be helpful for clients returning from an injury.
Once your client has mastered the basic-level classes, it’s time for the intermediate level. More work on the body with more breathing techniques.
Taking your client’s body and mind onto the next level of exploration is a feat and should always be celebrated.
The list is ever-expanding.
Once your client can perform the basic poses efficiently, it’s time to move to Vinyasa, also known as Vinyasa flow.
The word flow is used because it is not static. It included smoothly flowing from one pose to another, using breathing techniques.
The pose sequence may be predictable but can also be changed by the teacher.
It’s the opposite of Vinyasa flow, emphasizing static postures, and holding them for longer intervals.
It’s a way to learn what works best for your client's body. Hatha Yoga increases stability, strength, and control.
It doesn’t stop here. Yoga is an ever-extending Journey.
These are some of the basic services a Yoga studio must have, and based on these you’ll be learning how best to manage your business.
Before we establish whether classes, courses, or appointments would work best for your business, let us take a quick look at their differences.
A regular class is like a group activity, hosted regularly at fixed times with a predefined capacity of joining. There’s no long-term commitment and booking can be made for one class at a time.
A course is also a group class. A fixed series of classes with long or short-term commitments, based on the course. There is a particular time, start date, and end date. The number of classes is also fixed.
An appointment is a 1 on 1 lesson where customers can choose the start time from the slots you have already put forward. It’s more personalized since an appointment is not a group class.
It is possible that most of the people joining would be beginners, and if not beginners then new to your studio.
You need to have group classes for beginners.
Make them stretch regularly and eventually be capable enough to try and get into yoga poses. Teach them simple breathing techniques.
For example, here is a class booking reference, yoga studio Satya Website powered by Bookee
These group classes will be generating the maximum revenue for your business. It would make sense to have these classes on regular basis.
Once you are joined by people with intermediate or advanced levels or in this case when your beginner-level students become ready to make it to the next level. You need to have separate classes for them.
The number of students in this class should be comparatively less than the beginner level. The instructor needs to have an eye on everyone to make sure they are performing the right poses and using the right breathing technique.
Courses can also be included in a Yoga Studio.
Courses are for 2 categories:
Only a handful of people are interested in learning end to end. It’s not revenue-generating but it is a service that every yoga studio should offer. Though not on regular basis.
Teacher training is also an important aspect where you can have courses.
Teacher training is a course that provides in-depth knowledge and expertise to manage and teach group classes, in a fun, effective and engaging way. Adding these courses would be great for your business.
You can also include videos on demand for different classes and also some basic courses, with free access to the first few videos.
If people find it valuable, they are certainly going to purchase it.
Example of Videos on demand, Mandala Yoga Website.
The major reason to have group classes, irrespective of whether larger or smaller groups is that people also want to be a part of a community. A sense of being, belonging, and motivation is induced because of that. You need to create these communities as well.
That being said appointments may get fewer bookings and you wouldn’t want to keep your instructors idle, waiting, and hoping that someone books an appointment.
Private appointments are not available every day, screenshot: Yoga Studio Satya Website.
Appointments should also be included on a request basis. Some high-value clients might opt for them every once in a while or maybe even regularly.
Based on the services available in a yoga studio, it is clear that group classes are the way to grow and extend your business.
The Internet is a great way to stay in touch with your clients, to manage and understand their needs. One of the great tools that you can have is to let people book your classes, enroll for courses, and book appointments online. That’s where Bookee steps in and takes away all of your worries.
Bookee is a fitness management software that specifically understands and solves the needs of a fitness business.
Want to make booking a class, enrolling in a course, or booking an appointment easier for your customers?
Book a demo with us now.