You would agree that customer lifetime value has a big role to play in the success of your business.
So, what are the factors that can increase your customer's lifetime value?
They primarily are:
To be able to implement the above, mobile needs to be at the forefront, as it gives your client instant access to your studio.
An average American spends about 3 hours and 30 minutes on a mobile device
This must be leveraged!
We understand the importance of using mobile apps to grow your studio.
Hence, we have launched - ‘Announcements’! 🚀
With Announcements, you can harness the potential of your mobile app to reach your customers with the right message, at the right time. The announcement feature includes:
When you need to make major announcements, for which, your clients need context (visual & textual) & specific information like date, time & location
Offering value is the easiest way to drive engagement and build a relationship. The effort you put into organizing special events and introducing products that enhance client experience is of no value unless they are informed about all the awesome stuff you are doing for them. Communicating value is as important as creating value.
Let’s say, you have launched a new line of workout mats, this is what your detailed card could look like:
“Clients should get the gist of your announcement without having to click the card”
“Human attention span is just 8 seconds- engage quickly!”
When you need to make an important, time-sensitive announcement, that needs to be seen by a large share of your clients, as soon they open the app
Every business hits roadblocks at times, which is bound to impact the client experience. What clients really appreciate is a forewarning about the incoming hiccups. Shielding your clients from unpleasant surprises makes all the difference.
Let’s say, you want to have to cancel all sessions due to suddenly deteriorating weather conditions
“It’s important to communicate the ‘Why’ behind your decision”
Whenever you want to execute a marketing strategy that helps you upsell or cross-sell. Secondly, when you want to make sure they engage with your app & brand
Notifications trigger customers to check out your offering instantly. Additionally, notification’s average open rate is 10X that of email (20% vs 2% for email)
Let’s say, you are offering a 10% discount on your 5+ class pack at the beginning of the week
“Have a clear value proposition that’s expressed succinctly with a dash of fun”
Customer engagement & upselling feed into each other- the more you engage,
the more you sell, and the more you sell, the more involved they become with you.
With “Announcements”, you have a highly effective tool in your arsenal to both- engage & upsell
If you want to activate this feature or want to learn more about how to use it- please contact your account manager.