We use cookies to enhance your website experience.
By continuing to use our website, we'll assume you are happy with it.
We use cookies to enhance your website experience. By continuing to use our website, we'll assume you are happy with it.
Bookee Success Story
The Chrome Bar
Nashville

How a Pole Dance studio Simplified Their Operations to Increase Revenue

Revenue was slow in the initial days but now, it is bigger than ever. The last two months have been our best months in the last 10 years and I believe part of it is because of Bookee.
Revenue was slow in the initial days but now, it is bigger than ever. The last two months have been our best months in the last 10 years and I believe part of it is because of Bookee.

What is the Chrome Bar all about?

I have been teaching pole dance since 2013. I think I was one of the first ones to start teaching dedicated pole dance outside dance studios. Although I was traveling and teaching, I wasn’t very sure of how a pole dance studio would work.

Since I had a small client base, I started a boutique studio.

I had no idea whether to take drop-ins or memberships or unlimited. Slowly, we figured out and settled on selling a spot or a pole instead of unlimited memberships.

The Chrome Bar

What were some of the challenges that you were facing initially?

There were a lot of challenges that came our way, actually:

  1. We started out by offering unlimited memberships, and there were clients who booked every class, there was a point where we were selling classes for 80 cents. Later we corrected this.
  2. Pole dance is a very niche thing. It took us a really long time to build a local client base.
  3. Since the client base was small, I had to do a lot of travel camps to generate revenue.
  4. And when all this got settled, our software gave us all the trouble.

Which software did you use?

Mindbody

What challenges did you face with Mindbody?

Their software is not business-friendly unless you pay a really high price. They put you amongst all the other businesses, and advertise other businesses over yours making it extremely hard for people to find your business.

Plus, it is clunky and not at all clean.

Another big part was the user experience.

I do a lot of bachelorette parties. It is a golden cookie for my business. I charge almost $350 for 5 people for 75 mins.

For this, I need the experience to be top-notch. It was very difficult for my clients to book and I could never integrate Mindbody on my website in a pleasing way. So, I started using Square Space but then I had to pay extra for it. After they would schedule the class, I had to add these clients to Mindbody for emails and recording purposes.

Some of them wouldn’t get added and some of them would get double booked. It was a whole mess.

When did you decide to switch your software?

The breaking point was the price that Mindbody was charging.

Additionally, they were starting to charge a 7-9% processing charge on a few cards like AMEX. I wasn’t okay with this.

What made you choose Bookee?

I remember that I loved the website integration that Bookee was offering.

Also, I saw that there were other pole studios that were using Bookee which was helpful.

The team went the extra mile to help with the onboarding process.

I had a very personal experience right from the beginning which I still value.

And the price of Bookee is very suitable for the value that they offer.

Did you try any other options before opting for Bookee?

I looked at Wellness Living and Glofox. Didn’t find them too impressive.

How are you and your team using Bookee?

Apart from booking and scheduling classes, I do a lot of online classes, travel camps and bachelorette parties.

I have used zoom, courses, camps, and all the other functionalities, honestly.

Yet to use videos, I think it will be really good for the business.

The customer app that Bookee offers is the highlight. Our clients love the app.

The software should be something that you can depend on and is easy. Bookee does a great job!

It is not too much. It is not too complicated. It is just perfect.

How has Bookee impacted your business?

Last month I signed up for a friend’s class who is using Mindbody, it was very difficult and I just couldn't find her business on the app. I thought to myself that I don't miss this at all.

One way in which Bookee has really eased our life is by reducing the number of questions clients asked.

Earlier we used to get tons of questions about how to book or how to cancel a class because the software was very confusing. Bookee saves us a lot of time.

Revenue was slow in the initial days but now, it is bigger than ever. The last two months have been our best months in the last 10 years and I believe part of it is because of Bookee.

Book a demo

More stories

Keeps your passion alive

Successful fitness and wellness studios are made of pure passion.

While there are many passionate entrepreneurs, only few are able to keep their passion alive as business responsibilities pile up.

Bookee helps revive your passion by simplifying business responsibilities and setting you free to follow things you love.