The three reasons are- Custom audience targeting, Templates & Pricing.
Let’s dive into each one to understand why it’s an easy choice to make.
1. Custom Audience Targeting
To fully comprehend why bookee’s in-built email campaigns is the obvious choice, it is important to understand how the Mailchimp integration with bookee works. To put it simply, all the lead/customer details you have in bookee are transferred to Mailchimp, however, the power to segment them based on their behaviour is not.
This would be easier to understand with a couple of examples.
Scenario 1: You want to send an email about the upcoming summer sale to all your customers
Bookee: Works Well
Mailchimp Integration: Works equally well
Scenario 2: You want to send an email about the upcoming summer sale only to customers who haven’t visited your studio in the last 30 days
Bookee: The process is fairly simple
- Create a custom audience in the CRM, with this rule- Last Visit Date > 30 days ago,
- Design a beautiful email using in-built templates
- Hit Send
Mailchimp: The additional steps make all the difference
- Create a custom audience in the CRM, with this rule- Last Visit Date > 30 days ago,
- Expand the list to view details of all the customers in this bucket
- Filter out the names of these customers one by one in Mailchimp
- Design an email using Mailchimp templates
- Hit send
Imagine repeating this process for hundreds of leads/customers every time you want to target a specific set of leads/customers. That brings us to reason number one-
2. Templates
Just in case you don’t mind spending hours on sorting out audiences, here’s some food for thought:
- Mailchimp is a generic email marketing tool, which means it doesn’t understand the needs of a fitness business.
- You have limited autonomy over email design, unless you know how to code and can create your own custom templates
- Free templates are limited, banal and extremely difficult to customise, which means your email has less likelihood of getting noticed
Bookee’s in-built email templates are designed specifically for your business, here’s how:
- We know you like to send a Welcome email when someone attends their first class & the seasonal sales you are going to run- so we have a template for every possible scenario
- You have complete control over email design, you can proudly use your branding, that too without any coding experience- everything is drag and drop
- We don’t believe in the game of free and paid templates, all templates are yours to use even in the most basic plan
3. Pricing
For a $49/month marketing suite, this is what you get in bookee:
- Unlimited Monthly Email sends
- Unlimited Users
- Unlimited audiences
- Access to all pre-built email templates
For accessing the same level of flexibility and capability, you need to pay $278 in Mailchimp.
